Instagram’s New Text-Based App: Challenging Twitter? Launch Imminent

Meta-owned Instagram is preparing to launch a new text-based app that aims to challenge Twitter. Recent evidence suggests that the launch is imminent and will happen soon.

Instagram's New Text-Based App_ Challenging Twitter_ Launch Imminent

Secret Meetings and Codenames:

Meta has been holding secretive meetings with selected creators to present its short-word app idea. The project has been known as ‘P2,’ ‘Project 92,’ and ‘Barcelona.’

Twitter Foundation with an Instagram Twist:

The app will be built on a foundation similar to Twitter but will feature Instagram-like design language. Users can sign in using their existing Instagram credentials, with their data, followers, bio, verification, and username carried over to the new app.

Decentralized App with Cross-Platform Compatibility:

Instagram aims to create a decentralized app based on the Instagram platform, enabling users from other apps like Mastodon to search and interact with their accounts.

Enhanced Engagement Features:

The text-based app will allow users to post texts up to 500 characters in length, share photos, attach links, and include videos of up to 5 minutes. Users can engage through likes, reposts, and replies.

Creator Control and Safety:

Similar to Instagram, the app will provide creator control and account safety features. Users can easily block, report, and control replies and mentions. Blocked accounts and hidden words from Instagram will carry over to the new app, along with Instagram’s Community Guidelines. Details about monetization avenues for creators on the new app are currently unknown and have not been disclosed.

Launch Timeline and Audience Reception:

According to a creator involved in the project, the text-based app from Instagram could launch by the end of June. However, confirmed information and audience reception remain uncertain. It remains to be seen whether the app will stand out among competitors and entice users to switch from Twitter.


As more details emerge, we will gain a clearer understanding of Instagram’s new text-based app. Stay tuned for updates and share your thoughts on this exciting development.


Pradip S. always been head to foot all in creative surroundings, who loves to explore the new innovations and creative stuff in industry. After completing his Masters in Business Administration with media & marketing, he started his own creative agency and production studio. He loves to write about creativity, innovations and tech with a nice flair of authenticity.

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