M&M's Eliminating Spokescandies, Replacing With Maya Rudolph
By
Graphics Gaga
8. M&M Mars has decided to temporarily retire its M&Ms "spokescandies"
img: thekitchen.com
7. They will replace them with an ad campaign fronted by Saturday Night Live veteran Maya Rudolph.
img: thekitchen.com
6. The company made some minor design changes to the Green M&M and introduced a purple M&M "spokescandy" last year.
img: cnet.com
5. They also introduced an all-female packaging promotion earlier this month.
img: uni-watch.com
4. Maya Rudolph's first appearance in an M&Ms ad may be a Super Bowl commercial next month.
img: uni-watch.com
3. The company has decided to pause the use of the candies in response to backlash to the recent changes.
img: uni-myfox8.com
2. M&M's brand statement acknowledged the polarizing effect of the changes and stated their mission is to bring people together.
img: tickernews.co
1. M&M's pledged $1 (up to five hundred thousand dollars) will be made to Sing for Hope for every stream of the song "I'm Just Gonna Be Me" on all major music streaming platforms.