In a branding move that reflects the perfect synergy between tradition and innovation, Royal Queen Seeds, the undisputed leader in the European cannabis seed market, has taken a giant step towards redefining its brand identity with the collaboration of Morillas. This effort is not just a rebranding; It is a declaration of intent, a commitment to excellence and a testimony to the brand’s tireless desire to improve.
With over a decade of dominance in the European cannabis seed market, Royal Queen Seeds has set its sights on the US market, carrying with it a legacy of innovation and unmatched quality. The rebranding outlined by Morillas not only seeks to reinforce this success but also position Royal Queen Seeds as a solid and inspiring global leader, with a fresh, exclusive identity aligned with the company’s vision.
The brand’s new strategy is encapsulated in the motto “Grow Higher”, an invitation to exceed one’s own and others’ expectations, which resonates with Royal Queen Seeds’ philosophy of “never stop evolving.” Morillas has captured this transformative essence, proposing a visual identity that embraces change and transforms the growing experience into an educational journey towards growth.
The most notable change is in the brand’s visual aesthetic. The typography adopted is more contemporary and organic, creating a more pleasant and direct connection with consumers. The brand’s iconic lion now features a mane composed of cannabis leaves, a detailed illustration work that highlights the brand’s flagship product. Furthermore, the countershape of the “Q” in the logo symbolizes a seed, while the renewed color palette offers an image of serenity, prestige and freshness.
Brand Evolution of Royal Queen Seeds:
This collaborative effort has been enriched by the contribution of illustrator Alex Ferreiro, whose participation has been fundamental in redefining the brand’s emblem. With this new identity, Royal Queen Seeds is not only prepared to lead the market with innovation and quality but is also ready to inspire and educate a new generation of growers.
At the intersection of design, brand strategy and cannabis culture, this Royal Queen Seeds rebranding project, led by Morillas, is a testament to how conscious and strategic design can elevate a brand, connect it with its audience of more meaningfully and position it for global success.
Discover more: Royal Queen Seeds: Discover how it is being rebranded
