Scarlett Johansson has filed a lawsuit against an AI app, “Lisa AI: 90’s Yearbook & Avatar,” for using her image and name without consent. The app used real footage of Johansson to create a deepfake clip of the actress for an advertisement. Despite a disclaimer claiming the images were produced by Lisa AI, Johansson’s attorney, Kevin Yorn, stated that her likeness was used without permission, taken from a campaign she did with Omaze. Yorn emphasized the seriousness of the matter and confirmed legal action would be taken. The ad, originally posted on X (formerly Twitter), has been removed.
In the ad, a behind-the-scenes clip of Johansson on the set of Marvel’s Black Widow was shown, transitioning into AI-generated images resembling the actor. A deepfaked voice, imitating Johansson, promoted the AI app, stating it was not limited to avatars and could create images with texts and AI videos.
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The unauthorized use of celebrities’ likenesses by AI technology raises concerns within the entertainment industry. Similar incidents are expected to rise as the industry grapples with AI implications. Recently, Tom Hanks alerted fans to an AI-generated deepfake video impersonating him in an advertisement. This issue has become a key concern in Hollywood, leading to actors’ strikes, with actors demanding restrictions on the use of their likenesses to prevent unauthorized exploitation.
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