Taylor Swift has smashed multiple records in 2023 (like Taylor Swift tops StubHub), both on and off the stage. The pop superstar is the most-searched artist on StubHub, the online ticket marketplace, with 127% more views than the runner-up, Coldplay.
Taylor Swift Tops StubHub’s List
Her “Eras Tour” is also the biggest in StubHub history, according to a report released on Dec. 6. The tour features songs from her 10 studio albums, spanning from her country debut to her latest release, “Midnights”.
Swift has also boosted the sales of NFL tickets, thanks to her support for her boyfriend, Travis Kelce, who plays as a tight end for the Kansas City Chiefs. After she attended a game on Sept. 24, the Chiefs saw a surge in single-day ticket sales on StubHub the next day.
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The report also highlighted Swift’s achievements in 2023, such as being named Time magazine’s Person of the Year, becoming a billionaire and being the first woman to reach 100 million monthly Spotify streams. She also set a new record for the most single-day advance ticket sales revenue at AMC Theatres for her concert film.
The report also noted that female artists dominated the top 10 global touring artists list, accounting for 73% of overall sales. The full list is as follows:
| Rank | Artist |
|---|---|
| 1 | Taylor Swift |
| 2 | Beyoncé |
| 3 | Morgan Wallen |
| 4 | Adele |
| 5 | Coldplay |
| 6 | Bruce Springsteen |
| 7 | U2 |
| 8 | Drake |
| 9 | Pink |
| 10 | Ed Sheeran |
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